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Howdy 🤠

 

Maybe I can pivot to stock photo modeling if this copywriting thing doesn’t pan out.

One day, many years ago, I was absentmindedly munching on Club® crackers when the side of the box caught my eye. On it was a perky little paragraph waxing poetic about the crackers contained inside—their melt-in-your-mouth buttery texture, their perfect size for a crowd-pleasing afternoon snack—you know, standard stuff you’d find written on a box of your favorite snack cracker.

“Huh. I think I could write this just as well as the person who actually wrote it,” I thought to myself.

Fast forward a few years, and that’s exactly what I’m doing—writing copy and consulting for brands, products, and people that are doing good stuff. Like making delicious crackers. But also the ones that do other things.

Cool? Cool.

 

 

 

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