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Avid Bookshop (proof of concept)

A classic scene in literature and film - the protagonist is slipped a note hastily scrawled on a bar napkin - is given new life through these promotional napkins I designed for a local bookstore that feature notes “written” by iconic figures from the literary world, allowing the audience to participate in their own stories that lead them to Avid Bookshop. Click here to view the full campaign plan book.

Avid Bookshop Napkin 1 - Jay Gatsby

Avid Bookshop Napkin 1 - Jay Gatsby

Avid Bookshop Napkin 2 - William Shakespeare

Avid Bookshop Napkin 2 - William Shakespeare

Avid Bookshop Napkin 3 - Sherlock Holmes

Avid Bookshop Napkin 3 - Sherlock Holmes